“There’s a vision and a dream, but we’re really surprised ourselves at how beautiful it is and how well it’s received, so we’re very grateful for that. “The more that we put into it, the bigger it seems to become,” said Natalee. Hannah’s mother, Natalee, also is busy with the venture, working on its charitable aspects and leading the community outreach effort. The couple named the venue, which includes an impressive training stable, after two of their horses, Terra and Nova. He has a background in construction and stable management that makes him the “go-to guy” on the property. Hannah, who has ridden all her life, works with her husband, Zach Ketelboeter, who is in charge of operations. “Experience keeps me from doing the wrong things, but inexperience keeps me from doing the same thing,” she noted cheerfully. Steve is there to offer advice and business acumen as needed, but Hannah, a 26-year-old University of Florida graduate with a degree in communications and leadership fulfillment (her minor was wildlife conservation and ecology) brings a fresh perspective to the project. She also has involvement on the housing side. Entrepreneur Steve Herrig, who is in workers’ compensation insurance, among other businesses, has put the equestrian portion of the property under the guidance of his daughter, Hannah. TerraNova is a project of the Herrig family. What it will do is create a major international opportunity for everybody who wishes to take advantage of it.” Yes, it’s an enormous investment, but there is huge opportunity to create Disneyland-like experiences in their sites. It involves “someone coming in tailoring a facility to generate maximum exposure and opportunity in the sport. The outlay for the facilities at the equestrian site is, of course, on top of that spending.Ĭanadian eventer Kyle Carter salutes TerraNova as “a great example of where a lot of the sports are going to go, where you have super site investment.” The adjacent 1,000-plus acres, where the housing estates will be built, was purchased for $10.5 million. The equestrian portion of TerraNova is approximately 225 acres, bought for about $2 million. It holds many non-horse offerings, while TerraNova is focused on horses as that venue continues to develop. WEC, believed to carry a pricetag upwards of $500 million, offers restaurants as well as a hotel (another is in the process of being built) in addition to multiple rings and huge indoor arenas. WEC and TerraNova are both no-expense-spared facilities linked into acreage for high-end housing developments. WEC bought the nearby former Jockey Club property, which had been an eventing site, though no eventing competitions have been allocated there under that ownership. Sarasota, known for its beaches, cultural opportunities and shopping, is 150 miles down Interstate 75 from Ocala, where the World Equestrian Center also debuted this year. Hannah Herrig Ketelboeter and her husband, Zach, who run the TerraNova Equestrian Center. That’s the next-highest level to a 5-star, the ultimate in the sport. In November 2023, TerraNova will start a five-year run granted by USEF for staging a prestigious 4-Star Long. There was “a lot of stock put into that,” explained Mike, referring to the vastly experienced Mark Phillips being the cross-country course designer and Shelley Howerton Page working as a manager. Equestrian Federation Eventing Sport Committee when a revised eventing calendar was drawn up earlier this year, TerraNova got its dates without a track record because, “They had a proven team that showed they could get things done.” The FEI sections were headlined by a prestigious 4-Star Short division, even though the lavish facility in Myakka City never before had run a horse trials at any level.Īccording to Mike Huber, who chaired the U.S. What was once a cow pasture a half-hour’s drive east of enchanting Sarasota on the Gulf of Mexico is now a top-class destination that hit the ground galloping in October with its first eventing competition. TerraNova is Latin for new land it’s the perfect name for a spectacular equestrian facility that is breaking new ground on the west coast of Florida.
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